A success story in the midst of the dotcom gloom, www.cheapflights.com has reported today that January traffic to the site is already running well ahead of any previous month in the site's history. It is on track comfortably to exceed July 2000's all-time record of 6.2 million page impressions and 515,000 unique users.
www.cheapflights.com also announced today the total number of visitors to the site has now exceeded 7 million, making it one of the most successful British travel websites.
In a competitive market, dominated by U.S. companies, www.cheapflights.com was founded, developed and continues to be headquartered in the UK. Says David Soskin, joint chief executive officer, www.cheapflights.com, "It is really encouraging, and a welcome relief, to see a British internet company go from strength to strength in this time of dotcom meltdown.
As the dotcom sector faces a year of further intense consolidation, www.cheapflights.com is emerging as a market leader in the travel space."
Bucking the usual trend, www.cheapflights.com is fighting the big brand names and big budgets with little marketing spend. In profit since its early days, it is independently-owned, with its growth having been funded entirely out of its income.
Established for four years, www.cheapflights.com combines the best of the old and new economies to help viewers find the very best travel deals, featuring "bricks and mortar" agencies alongside web-based operations and an online booking engine (in partnership with TravelSelect).
Editor's Notes: cheapflights.com which was founded in 1996, is the most comprehensive online resource for researching cheap airfares. Its many destination pages also enable independent travellers to research and prepare every aspect of their trip.
cheapflights.com is not an agent, it is a resource for visitors to find the best bargains in air-tickets or holidays. It displays the prices for a wide variety of agents and directs viewers to contact agents directly.
In August Net Value, the market research firm, revealed that cheapflights.com is Britain's fourth biggest travel website in terms of users.
