Cheapflights recently announced that in January 2005 a record combined traffic figure of just over 4 million Unique Users were attracted to its UK and US sites. These figures were established from analysis of internal log files. However the Company, one of the few online travel sector companies to do so, also submits its UK sites to external traffic audit by ABC ELECTRONIC. Cheapflights has now received the ABC ELECTRONIC January 2005 combined traffic audit certificate for its three independent UK travel price search and comparison sites:
www.cheapflights.co.uk; www.cheapholidaydeals.co.uk ;www.cheapaccommodation.com.
The ABC ELECTRONIC January 2005 certificate confirms the Company's total of 3,070,481 Unique Users and the broader based measurement of 22,717,053 Page Impressions in this period.The ABC ELECTRONIC Unique User number also confirms that our UK sites have enjoyed huge recent growth with a 100% increase since March 2004.
Commenting Cheapflights CEO David Soskin said: "We are naturally pleased that as a small company which does not spend on above the line advertising that we are able not only to maintain our relative market share in traffic numbers against the leaders, but during the past year to have increased it considerably. Since we are neutral and independent we believe that our sites enjoy the success they do because they meet the demanding needs of both of our customer bases, our advertising travel partners and our users."
Richard Foan, MD of ABC ELECTRONIC added: “"We're delighted that Cheapflights have chosen to join our comprehensive list of certified websites. By having its traffic figures independently audited to industry agreed standards, Cheapflights can strongly position itself in an ever-complicated marketplace."
Notes to Editors:
Founded in 1996 and profitable since launch, Cheapflights.co.uk pioneered the travel price comparison model in the UK
Each day Cheapflights displays over one million fares on flights, holidays, short breaks and accommodation, from over 900 travel partners worldwide. This makes Cheapflights the most comprehensive directory of travel deals available and a natural starting point for travel.
Leading online measurement company Hitwise describes Cheapflights.co.uk as ‘the UK’s favourite travel price comparison site’; and the Company's unique user numbers, including the US, support this, reaching 4,000,000 unique users in January 2005 (US source: Company Logfiles).
The company estimates that it will generate travel product sales of over £800 million for its more than 700 UK partners in 2005. And these advertisers read like a Who’s Who of the travel world - ranging from British Airways, Thomson and Lastminute.com to specialist operators like Barwell Travel , Llama Travel and Iglu.com.
Additionally, Cheapflights is one of the few British Internet companies to successfully establish an operation in the USA with Cheapflights.com. Launched in May 2003, it is already in the top 20 US travel sites (source: Hitwise USA, Travel Agencies Category).
