Cheapflights.co.uk today launched an updated version of their popular newsletter, featuring deals geographically targeted to subscribers. Consumers now benefit from having deals sent to them with departures from regional airports close to home. This is the latest development for the Cheapflights.co.uk newsletter, which has been providing top quality flight deals to savvy consumers since 1998.
The new ‘geographic segmentation’ facility enables advertisers to target their advertising spend more effectively, by reflecting flight availability from a geographical perspective. This has the added advantage of making the newsletter more accessible to smaller travel companies, who can purchase space in smaller segments on the Cheapflights.co.uk list, rather than from the full list of 1.1million subscribers.
Karen Plumb , director of business development says: “Cheapflights.co.uk have ambitious plans to grow the proportion of the list that we can regionally target. By building a user profile centre through data capture from exclusive competitions we expect to realise this objective in the near future.”
Cheapflights.co.uk’s newsletter is distributed on a weekly basis. Deal listings adhere to the Cheapflights mission to remain completely impartial, focussing purely on the best value holidays and promotions available to consumers, regardless of a company’s relationship with Cheapflights.co.uk. The newsletter compares similar deals alongside one another in addition to providing useful information for travellers, such as holidaying with pets or cultural tips on top destinations.
NOTES TO EDITORS ABOUT CHEAPFLIGHTS:
Cheapflights is the world’s largest travel price comparison service, operating Cheapflights.co.uk, Cheapholidaydeals.co.uk, Cheapaccommodation.com, and Cheapflights.com in the USA.
The company invented travel price search-and-compare functionality on the internet in 1996. Today, Cheapflights’ users search through over one million travel bargains from over 700 ABTA and ATOL bonded travel companies, airlines and accommodation providers. Users click through to their chosen supplier to book.
Cheapflights drives over £750 million of travel product sales in the UK each year, and in January 2005 recorded four million unique users across its price comparison websites (PCWs).
ABOUT CHEAPHOLIDAYDEALS.CO.UK
Cheapholidaydeals.co.uk is the UK’s leading holiday price comparison website (PCW). The site offers access to over 300,000 package holidays from companies including Thomson Holidays, First Choice Holidays, Thomascook.com and Virgin Holidays. Users can also compare prices from over 30,000 short break bargains.
