Cheapflights Ltd, the international travel price search and comparison website, is pleased to announce that it has recruited Joe Sikorsky as Head of UK Marketing with effect from 2nd October. Joe will be based in Cheapflights' London office and will report to Cheapflights' UK Commercial Director, Rob Passmore.
Joe was the Head of Digital at British Airways where he served for over eleven years. He was listed in the UK 2005 “power people” in Digital Marketing. He joins Cheapflights from this post where he headed up BA's digital channel strategy for the UK and also managed paid and organic search strategies. In all, Joe accrued seven years experience in digital marketing at BA. The airline was one of the first in the UK fully to embrace online marketing and created one of the world's leading and most innovative airline websites. Joe will build on Cheapflights' achievements to date in its marketing and newsletter functions where his direct experience will be of huge value.
Commenting, Cheapflights’ Commercial Director, Rob Passmore said:
"We are thrilled that Joe has joined us in this central UK role. Whilst we are proud of our record to date, we are immensely excited to have Cheapflights’ skill set augmented with Joe's industry experience and track record. He comes to Cheapflights as we embark on our second decade of hyper-growth and his experience at one of the airline industry's most successful web sites will be of tremendous value to the Company."
Joe Sikorsky added: "Cheapflights has a history of innovation and in fact pioneered online flight price search and comparison. After ten years, it still leads this important segment of the online travel market. I very much look forward to working with the team at Cheapflights and welcome the opportunity of working within one of the UK's travel dotcom successes."
Notes to Editors
Cheapflights Ltd. Founded in 1996 and profitable since launch, Cheapflights is the UK’s leading UK flight price comparison web and pioneered the travel price comparison model in the UK and also introduced pay-per-click in the UK in 2000.
Cheapflights does not sell any travel products. Each day, it displays over one million constantly updated prices supplied by hundreds of travel partners worldwide. These deals can be accessed online or by telephone direct with the advertiser from links or information on our site. This makes Cheapflights one of the most comprehensive independent publishers online of flight and other travel deals available
Leading online measurement company Hitwise has described Cheapflights as ‘the UK’s favourite travel price comparison site’. Hitwise's statistics also show Cheapflights as being the UK's top vertical search and comparison site for the past 15 quarters. The Company's unique user numbers globally reached 5.25 million in January 2006.
Cheapflights estimates that it generated travel product sales of over £1 billion for its advertising partners in 2005. These advertisers read like a Who’s Who of the travel world - ranging from British Airways, Thomson, Expedia, Travelocity and Thomas Cook to specialist operators like STA Travel , Mark Warner and Iglu.com.
Cheapflights is one of the few British internet companies successfully to establish an operation in the USA with Cheapflights.com. Launched in May 2003, with 2 million unique users a month it is already in the top 13 USA travel sites. The Company has launched UK and USA "Flight News" blog sites.
Cheapflights' independent status as an online travel price search and comparison and travel news site makes it a natural starting point for finding travel deals and up-to-date travel industry information.
Travel Web Sites:
www.Cheapflights.co.uk; www.Cheapflights.com;
"Flight News" Blog sites:
UK News: http://news.cheapflights.co.uk; US News: http://news.cheapflights.com
