Cheapflights, which pioneered internet travel price search and comparison, has chosen Percussion Software’s enterprise content management solution Rhythmyx to improve the timing and delivery of content such as resort information and special timed offers. Rhythmyx will be used for the company’s travel price search and comparison sites in the USA and in the UK which publish over one million flight, holiday and accommodation deals from over 500 travel partners and which each month are accessed by 5.25 million global unique users.
Cheapflights’ bespoke data management system identifies and sorts up to 15 million deals a day from its travel industry advertising partners and is able to present the best and up to the minute offers to its users from these. Rhythmyx will allow Cheapflights’ users to make more informed decisions about those search results by presenting additional information linked to those results, including resort information.
Milenko Beslic, Director of Technology (USA), Cheapflights: “We are always looking for ways to improve user experience. After an exhaustive consideration of our options, we concluded that Rythmyx offered us the very best solution for three reasons:
Our main concern was how to integrate CMS with our proprietary system. Rhythmyx, with De-Coupled Delivery, use of XML standards and extensive customizability, allows us to leverage our existing technology, so deployment time and resource utilization is much less then with other vendors.
Advanced workflow management and integration with standard word processing applications was the key selling point for our editorial teams.
Pricing and licensing - Rhythmyx is very mature product that offers a set of features comparable with products that cost several times more. It also allows Cheapflights to run unlimited number of web sites with no additional licensing cost.
Rythmyx will enable us to deliver additional content to Cheapflights’ users to help them make more informed decisions and will certainly help build traffic still further. This will ultimately increase our revenues by driving even more highly qualified leads to our travel advertising as well as enhancing loyalty from both users and advertising partners."
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Much of the additional content that will be made available will be used throughout all the company’s websites and controlled via the Rhythmyx solution. Rhythmyx will be used to control the delivery of commercially sensitive and time critical content such as special flight or hotel offers which coincide with key calendar dates.
A robust ECM solution, Rhythmyx manages web content, documents, digital assets, portal content and scanned images. The solution offers rich functionality out-of-the-box, allowing customisation to be focused on meeting specific needs, and easy on-going administration by IT staff. By delivering a range of pre-built application functionality through Rhythmyx FastForward for Web Content Management (WCM), Rhythmyx allows organisations to implement the functionality they need today whilst ensuring that they can meet tomorrow's needs with an extensible, standards-based architecture. With the industry's only De-Coupled Delivery architecture, Intelligent Relationships and Active Assembly, Rhythmyx solves the key content management challenges of enabling true content reuse and cost-effective multi-channel delivery.
Rhythmyx offers Cheapflights a scaleable content management system enabling it to track and streamline the content authorisation processes through Rhythmyx’s audit trails and workflow capabilities. The software’s De-Coupled Delivery™ architecture, which separates the management of content from the content delivery environment, allows the content to be published to the company’s multiple sites.
Joseph Wykes, managing director, European operations said: “Cheapflights is purely a web based business and user experience is just as important as providing great offers. Providing supporting content at the right time and place is key to helping Cheapflights' users to decide on a particular deal or to inspire them to book a further hotel or flight. Rhythymx will help Cheapflights to continue its strong growth performance by providing more travel information and choices for its millions of users.
About Percussion
Percussion Software's family of practical software solutions enables customers to maximise both the value and quality of their enterprise content through cost-effective content management, ease of content re-use, optimised delivery to multiple channels and increased efficiency. The company's flagship product, Rhythmyx, based on open standards, is the first Enterprise Content Management (ECM) solution to provide cost-effective, multi-channel delivery of easily reusable content.
Percussion’s portfolio of over 2,500 global customers includes, Bayer, Hitachi, IBM, MasterCard International, Motorola and Toshiba. Its UK customers include, ARM Ltd, the British Library, DLA Piper Rudnick, ICI Paints, National Express, NESTA, Newcastle Building Society, NSPCC, Natural History Museum, Nottingham Trent University, Symbian, Tate, and the University of London. More information can be found on the Web at www.percussion.com.
Percussion Software is a registered trademark and Rhythmyx, Lyrix, Active Assembly and De-Coupled Delivery are trademarks of Percussion Software. All other registered trademarks and trademarks mentioned herein are the property of their respective owners.
