Cheapflights Ltd, the leading UK and US internet travel media company, is pleased to announce that it has appointed its first Branding Agency, Bostock and Pollitt, to assist with the development of its popular online travel brand that already reaches over 5m unique users globally a month.
Launched from a Wandsworth attic in 1996 Cheapflights has grown to be a market leader in its field. This has been achieved over the past ten years by driving profitable direct response traffic to the site whilst providing consumers with a strong deals comparison product. Continuous investment in our product has successfully met the evolving demands of both consumers and travel advertisers on our site and established Cheapflights as an important internet travel brand. However, as the online travel market matures and our profitability further strengthens, CF will look to further differentiate our brand, to retain the loyalty of our existing customers and assist in reaching new ones.
A core part of this activity is centred on the appointment of our first Branding Agency, Bostock and Pollitt, who will assist us to engage consumers by improving on the brand's personality and design, as well as look at multi-channel marketing activity.
Commenting, Joseph Sikorsky, Head of UK Marketing said: "Our clear, compelling brand vision and personality will move us from the level of being a functional popular brand to an emotive one. This is an exciting next step in Cheapflights growth from an attic in Wandsworth in 1996 to a thriving, transatlantic business today."
Notes to Editors
Cheapflights Ltd. Founded in 1996 and profitable since launch, Cheapflights is the UK's leading UK flight price comparison web and pioneered the travel price comparison model in the UK and also introduced pay-per-click in the UK in 2000.
Cheapflights does not sell any travel products. Each day, it displays over one million constantly updated prices supplied by hundreds of travel partners worldwide. These deals can be accessed online or by telephone direct with the advertiser from links or information on our site. This makes Cheapflights one of the most comprehensive independent publishers online of flight and other travel deals available.
Leading online measurement company Hitwise has described Cheapflights as 'the UK's favourite travel price comparison site'. Hitwise's statistics also show Cheapflights as being the UK's top vertical search and comparison site for the past 15 quarters. The Company's unique user numbers globally reached 5.25 million in January 2006.
Cheapflights estimates that it generated travel product sales of over £1 billion for its advertising partners in 2005. These advertisers read like a Who's Who of the travel world - ranging from British Airways, Thomson, Expedia, Travelocity and Thomas Cook to specialist operators like STA Travel , Mark Warner and Iglu.com.
Cheapflights is one of the few British internet companies successfully to establish an operation in the USA with Cheapflights.com. Launched in May 2003, with 2 million unique users a month it is already in the top 13 USA travel sites. The Company has launched UK and USA "Flight News" blog sites.
These have become major interactive communities to inform and assist travel consumers.
Cheapflights' independent status as an online travel price search and comparison and travel news site makes it a natural starting point for finding travel deals and up-to-date travel industry information.
Travel Web Sites:
www.Cheapflights.co.uk; www.Cheapflights.com;
"Flight News" Blog sites:
UK News: http://news.cheapflights.co.uk; US News: http://news.cheapflights.com
