The Advertising Standards Authority (ASA) has found that BAA, the airport operator, misled travellers with leaflets stating that food and drink prices in their terminals were the same as on the UK high street. The report revealed that prices are actually the same as retailers in Central London and consequently much higher than BAA had suggested.
One of BAA’s leaflets, entitled Guide to Stansted Airport, noted: “The price of all food and drink sold in BAA airports is matched with the UK high street, so you won’t pay a penny more than you’re used to.”
And a second leaflet called Taste stated: “Don’t forget, our caterers are committed to matching the price of all the food and drink they sell within their airport stores against their high street equivalents.”
BAA has now been made to withdraw the misleading leaflets and ordered not to use the claim about pricing again.
