Disgruntled air passengers are increasingly turning to Twitter to vent their frustration at what they see as poor customer service by airlines, reports suggest.
Already reeling from the recession, beleaguered carriers are now battling on a new front as unhappy customers use the microblogging service to air their grievances.
“It’s almost an underground rage factory,” travel industry expert Terry Trippler told Reuters. “Rarely [do] I see Twitter messages praising an airline. It’s usually attacking an airline.”
Several carriers were early adopters of the technology, embracing it as a convenient and cost-effective way of communicating information such as fares.
