How much do things cost in Alicante and London? London Alicante Taxi 1 mile (Normal Tariff)£3.93£2.42 Imported Beer (0.33 litre draught)£3.50£2.50 Pack of Cigarettes (Marlboro)£7.90£3.75 Local Cheese (1kg)£6.84£7.67 1 Summer Dress in a Chain Store (Zara, H&M, ...)£31.06£40.30 Last updated on 20/01/2014 source