The Greek National Tourism Organisation (GNTO) has introduced a series of new measures to boost tourist numbers to the country.
Greece’s ongoing economic turmoil may have deterred some holidaymakers from visiting the country, and the GNTO has announced that it will be integrating a new web-based platform into its tourism campaign to highlight the positive aspects of the country.
The new internet strategy intends to re-market Greece as a tourist destination and communicate the “brand added value” of the destination.
The web facility will contain video spots, web testimonials, reviews, posts and Tweets from previous visitors to the country, in an effort to restore Greece’s image as a leading holiday destination in the Mediterranean.
The initiative, created with the support of the Greek Ministry of Culture and Tourism, will send out the message that Greece is open for tourism business as usual, that it represents value for money, and that it is a safe country to visit.
Despite concerns from the GNTO about a downward turn in tourist numbers, recent research has shown that as many as four million tourists could flock to Greece this summer – double the average figure.
A survey by foreign exchange company Travelex showed that many are looking to Greece as a bargain holiday destination, with some tour operators slashing the price of all-inclusive packages to the country by up to 60 per cent.
Olympic Holidays – one of the biggest tour operators to Greece – has slashed its prices by 25 per cent for holidays in July and August.
Elvin Eldic of Travelex said: “It looks like when it comes to summer holidays, Brits are more concerned about bagging a bargain than whether or not Greece gets another bailout.”
The research revealed that less than 2 per cent of holidaymakers plan to cancel a pre-booked trip to Greece, while 47 per cent said they will stick with their travel plans despite the fluctuating situation in the country.