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With the Olympics rolling into town, 2012 is London’s year. While the games themselves don’t start for another four months, all sorts of happenings are taking place across the city, directly and indirectly linked to this summer’s sporting jamboree.

Easter has provided the inspiration for one such event – a Guinness World Record attempt for the most participated in egg hunt. Taking place until 3 April (started 21 February), The Big Egg hunt sponsored by Faberge  has seen more than 200 exquisitely painted and sculptured eggs located across Central London. Each of the two-and-a-half foot tall eggs is hidden in one of 12 “egg zones”.

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  • Zone 1 – St Christopher’s Place
  • Zone 2 ­– Mayfair
  • Zone 3 – Knightsbridge/Sloane Square
  • Zone 4 – Green Park
  • Zone 5 – St James’s Park
  • Zone 6 – Piccadilly
  • Zone 7 – Trafalgar Square
  • Zone 8 – Carnaby Street
  • Zone 9 ­– Covent Garden
  • Zone 10 – Southbank
  • Zone 11 – The City
  • Zone 12 – Canary Wharf

Londoners and visitors are encouraged to participate, with the lure of a £100,000 Diamond Jubilee Egg going to the winner. Hunters enter by texting a keyword found at the site of each egg to a special competition number. Each text counts as one entry, and the winner will be chosen at random. So hurry, there’s only a week left to enter!

The money raised from the Big Egg Hunt will be split equally between two charities – the Elephant Family and Action for Children.

Elephant Family are concerned with the protection of Asian elephants and their habitats, while Action for Children supports around 50,000 of the UK’s most vulnerable and neglected children through the provision of basic needs and family counseling.

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Written by insider city guide series Hg2 | A Hedonist’s guide to…

(Images: Egg Zone Maps – The Big Egg Hunt, Humpty Dumpty – smokeghost)

About the author

Brett AckroydBrett hopes to one day reach the shores of far-flung Tristan da Cunha, the most remote of all the inhabited archipelagos on Earth…as to what he’ll do when he gets there, he hasn’t a clue. Over the last 10 years, London, New York, Cape Town and Pondicherry have all proudly been referred to as home. Now it’s Copenhagen’s turn, where he lends his travel expertise to momondo.com.

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