The rise and fall of travel bragging

Social media ‘travel bragging’ is ‘so 2014’. The phasing out of roaming charges in 2014 fuelled the rise of travel bragging. Within 12 months, Facebook said that 42% of stories on the social site were travel-related, 51% of people put ‘holidays’ as one of the top three post-types, and 64% of its users were relying on the site to know where their friends were travelling.

But in 2016 things have changed a little bit. Our research shows that the average Brit posts three times on social media during a one-week holiday, a figure that, two years ago, was up to four times as many.

It seems that we’ve reached saturation point with many recognising that snapping away incessantly, posting and engaging on social media while on holiday, can result in them capturing life at the expense of living it – as well as cause trouble at home.

Read on to find out more…

Brits travel bragging habits are changing 2

Here’s the most popular and most annoying travel brags according to our research…

Brits travel bragging habits are changing 3

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