Cheltenham Spa was designed as a pleasure and health resort for wealthy visitors in the 18th and 19th centuries. Drinking the local waters was seen as a fashionable way of maintaining health. The centre of the town is a conservation area and the famous Promenade and the elegant Regency houses, the gardens, squares and terraces are unchanged.
Cheltenham is well-known today for its astonishingly diverse range of festivals. The Cheltenham Gold Cup held in March is part of the National Hunt Festival and is a high spot in the British horse racing calendar. The famous cricket ground at Cheltenham College is the venue for the C & W Cricket Championship held in honor of W.G. Grace, regarded as the father of modern cricket. Cheltenham is also well represented in the world of the arts. It hosts The Times Cheltenham Literature Festival every year which brings together world famous writers and their audiences. Other festivals include Jazz, Music, as well as poetry of a wide variety of types. The town is a good base for touring the nearby pretty Cotswold villages, and accommodation and restaurants are plentiful.
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