Disney looks set to bring James Cameron’s blockbuster movie Avatar to life at Disney parks worldwide after agreeing an exclusive partnership.
A partnership between Walt Disney Parks and Resorts Worldwide, Fox Entertainment and James Cameron has been agreed to give visitors to Disney resorts around the world the opportunity to experience the world of Avatar.
The first Avatar land is set to begin being built by 2013 at Walt Disney World, Orlando and is likely to be set in the Animal Kingdom. The other locations will be determined by Disney and its international theme park partners in the future.
“Through this incredible partnership with Disney, we’ll be able to bring Pandora to life like never before,” said legendary movie maker James Cameron of the new partnership.
“I’m chomping at the bit to start work with Disney’s legendary Imagineers to bring our Avatar universe to life. Our goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give park goers the chance to see, hear, and touch the world of Avatar with an unprecedented sense of reality.”
On its release Avatar was hailed as one of the most innovative movies ever made and did much to bring about the 3D cinematic revolution. The agreement announced gives The Walt Disney Company exclusive global theme park rights to the Avatar franchise.
“James Cameron is a groundbreaking filmmaker and gifted storyteller who shares our passion for creativity, technological innovation and delivering the best experience possible,” said Robert A. Iger, President and CEO of The Walt Disney Company.
“With this agreement, we have the extraordinary opportunity to combine James’ talent and vision with the imagination and expertise of Disney.”
This new venture is part of Disney’s strategic plans to continue to invest in its core theme park businesses around the world.
(Image: © DISNEY)
