A discount hotel booking website has revealed that nine out of ten Brits who are planning a trip this year consider the price of the hotel to be far more important than its brand.
The Hotwire.com research, which questioned 2,000 British holidaymakers, also found that holidays are hotter than ever this year – with 58 per cent of people planning to take at least as many breaks as last year, if not more. Shorter trips were also found to be more popular than long trips, with 37 per cent of people taking a larger number of shorter breaks rather than one long one.
Senior Director of Hotwire.com, Fulvia Montresor, said, “It’s great to see that travellers are willing to be flexible on their accommodations in order to score significant savings because this year it’s easier than ever to book a hotel at as much as half-off standard room rates
“Holiday makers should feel confident that taking more breaks within budget is certainly possible.”
The survey also revealed that we Brits are booking breaks later and later, with 49 per cent of us booking just two to four weeks before departure. A brave 18 per cent only book their trip one to five days beforehand.
Montresor added, “It seems like more and more holiday makers are learning the trick to bagging the best hotel deals – waiting a little longer to book.”