Las Vegas, long known as an adult’s playground and synonymous with the phrase, “What Happens Here, Stays Here”, has launched a new campaign aimed at reiterating the city’s motto during the digital age.
In an age of instantaneous updates via Facebook, Twitter, texting and mobile, Las Vegas tourist bosses are concerned that the city’s 37 million annual tourists are at risk of damaging Las Vegas’ discreet “anything-goes” reputation.
“‘What Happens Here, Stays Here’ is not just a catchy slogan for the Las Vegas,” says Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority.
“We are a world-class destination not only defined by our fine dining, shopping, mesmerising entertainment and luxury, but also by our incomparable reputation of providing and protecting an atmosphere of adult freedom.”
Las Vegas intends to launch a number of viral online ads – on social media platforms such as Facebook – encouraging tourists to practise “safe text” and withhold any of the experiences that are meant to stay in Vegas.
Vegas has been dubbed the ultimate Disneyland for adults and as a tourist destination it offers all or nothing. You can soak up the stifling temperatures and soak by the pool all day, or gamble your life away at one of the hundreds of casinos and play the one-armed bandits at their own game.
With 300 days of sunshine a year and amenities matching those of LA and New York for a fraction of the population; Vegas is popular with holidaymakers from all over the world.
Travellers who feel they broke the “Only Vegas” code during a recent visit to the destination or who want to join the campaign to protect the uniquely Las Vegas experiences can visit www.visitlasvegas.com.
(Image: Allen McGregor)