UK travellers are being encouraged to tweet and post status updates about their Tunisian holiday experiences as part of a new initiative.
The Tunisian National Tourist Office (TNTO) launched its first ever social media campaign to encourage tourists to share their views.
The official Facebook and Twitter (ComeToTunisia) pages will show off Tunisia’s white sandy beaches, pristine golf courses and traditional seawater therapy centres.
It is hoped that the new initiative will inspire both new tourists and returning holidaymakers to the country.
The new social media campaign allows holidaymakers to post images and upload videos. Travellers may also tweet their travel tips and connect with other travellers before, during and after their visit to the North African country.
Anissa Ramoundi, UK & Ireland Director of TNTO, is excited about the prospect of bringing in new tourists.
“We are thrilled to launch our first social media campaign and hope it will encourage UK holidaymakers to continue to return to Tunisia and share their experiences with us.”
“By investing in our online presence, we will be able to reach out to British travellers in a very modern and open way; an approach that would not have been possible before the Jasmine Revolution.”
“We hope that our Facebook and Twitter pages will be both a useful and an enjoyable way to discover more about our wonderful country and remind visitors that Tunisia is a safe and a welcoming holiday destination.”
The social media campaign is not the only method of wooing tourists that the country has come up with recently.
In June, the Tunisian Tourism Board launched a controversial advertising campaign on London’s buses. The image of a woman receiving a massage was accompanied by the words: “They say that in Tunisia some people receive heavy-handed treatment.” Designed to create a “buzz”, the advertising agency defended the ad, telling the BBC that the goal was “to be provocative to address possible fears around the issue of the Arab spring”.
(Image: ahisgett)
